This is the second article in our series “How To Avoid Looking Bland” – first article, on men’s accessories can be found here. There will be a third article sometime next month, one where we will cover using patterns and prints.

When I first started out on the path of men’s style color coordinating was my bane, as in I had no idea which colors go well together, which colors clash and what makes an outfit look too busy or too bland. I mean I knew that it looks cool when two colors match in an outfit, but when I tried to replicate it the result was usually – black on black, with a shade of black (and with my somewhat pale complexion I kind of looked like a nerdy Grim Reaper haha.)

As some of you know that I’m not exactly the artistic type – in high school I had no trouble doing complex math and got a nearly perfect score from my physics exams but in art classes I actually had to ask a friend to do my tasks as not to fail…

These days, I have no trouble building outfits and coordinating various colors within those outfits without actually needing to think about it consciously.

In other words – there’s hope for everyone!

Would you like to know my super-secret method? Practice and experimentation.

Unfortunately, this method also meant that over the years I made every mistake imaginable and looked like a fool more times than I’d like to admit. Yeah, that part didn’t feel that great.

I guess it’s not surprising that most men only wear outfits based on neutral tones and as simple as possible color-wise.

That, or just copy what everyone else is doing, which leads to awkward situations where you see a group of guys on a night out and 4 out of 5 in the group are wearing dark jeans, puffy jacket in navy, mustard color boots and rocking the same style of hairstyle (undercut on the sides with top raised) – how very original! (Quick tip: this look is pretty bad.)

Sucks for them and a great opportunity for us, because while experimentation and practice are invaluable and necessary for mastery, with this article I would like to give you a simple, step-by-step process that will help you not only build sexy outfits that have more than black and white colors in them, but also helps you skip the “making the fool out of yourself” part on your road to mastering colors.

Streamlining The Process

Choosing colors in an outfit can sound really complicated at first – not only you need to make sure that the colors in your outfit go well together, don’t clash, don’t look boring and don’t make your outfit look like a circus costume, but you need to pick colors that suit your skin tone and physique in the first place. And don’t forget matching contrast of your complexion (skin tone and hair/facial hair color) and the contrast of the colors in your outfit!

Are you ready to freak out and close the page yet?

I must admit, the fact that it sounds so scary is good for the business – you saying “screw this!.. Now shut up, take my money and do it for me!” is what pays for my beer haha

So what I’m about to do is probably going to bite me in the ass someday (and not in a good way) – I would like to simplify and show you how to streamline the thought process behind choosing and coordinating colors.

But before we begin, we must understand the infamous Color Wheel (if you ever tried learning about picking colors for your outfit, you must have seen it.)

What the F!@# is Color Wheel And How To Use It

Simply said, color wheel is the collection of 12 main colors and their variations (the variations are creating by adding white, black, grey or brown to an existing color). You can find color wheels that are expanded even further or condensed.

The goal of this “device” is to help us understand how different colors interact. Note: you don’t need to know the names of each shade for a particular color, unless you’re really, really have nothing better to do.

First things first, let’s add some simple terminology:

  • Similar (or neighboring) colors are next to each other. For example, red and orange.
  • Complementary colors – are opposite from each other. For example, green and pink.
  • Contrasting colors – have 3 colors in between them (the number can be different on condensed/expanded colors wheels). For example, yellow and blue.
  • Neutral colors – not exactly on the wheel, but let’s cover those too. The bread and butter of clothes: black, white, grey, brown.

Within the wheel, colors can be lightened/darkened (by mixing with white/black), toned (by mixing with grey), toasted (by adding brown). We’ll mostly focus on the lightened/darkened part as it affects contrast the most and, in turn, when referring to a mix of a particular color I’ll use the word “shade” to keep it simple, even though it’s not technically correct.

Now as for what it means in practice:

Similar colors are the easiest to use together as they are, as the name suggest, similar. Great for creating a mostly monochromatic outfit.

Complementary colors can be used together for a bolder, louder effect. Can be great for dressing sexy, but some restriction should apply as it’s very easy to go overboard and look too pronounced. Just like with accessories, if you’re drawing attention to everything, you’re drawing it to nothing.

Contrasting colors can be used as the middle ground between similar and complementary colors. We still have that nice, confident look, but it’s less flashy.

Note: contrast in itself is attention grabbing and bold. So when you’re using complementary or contrasting colors it might be a good idea to use less pronounced hues (shades) of those colors. Especially when there are more contrasting combinations in your look (for example with your neutral colors.)

Neutral colors will be the core of most out our outfits. However, when mixing we should keep in mind that only using neutral colors will often lead to subpar results, especially true if we’re only using darker neutral colors like trying to mix grey and black or grey and dark brown. This negative effect can be negated by using higher contrast (like white and black, bright brown and grey/black, black and light grey, etc.) or simply introducing another, bolder color.

Few Examples:

sexy winter 2 2014

  • Burgundy (sweater / hat) and navy (scarf, dark blue jeans) are contrasting colors.
  • Black (gloves, boots, jacket) and white (shirt) – neutral colors.

Contrasting colors create a more interesting, bolder effect while neutral colors are the to take our outfit back to earth, keep it casual.

(From Style Inspiration: Winter 2014)

Urban Gentleman A bit more complicated example.

  • Pink (pocket square and shirt) and blue (jeans) are contrasting colors.
  • Grey (blazer) and brown (belt and boots) are used as lighter neutral colors and we use black (cardigan) neutral color to add more contrast.
  • It’s important to note that we’re using lighter hues for our contrasting colors, a more pronounced combination would look over-the-top.

(From Style Inspiration: Day Game 2014)

Sexy Casual Friday

  • Blue (shirt and jeans) are neighboring colors.
  • Grey (cardigan) and brown (shoes and watch) are neutral color.

(From Style Inspiration: Work 2014)

work 1

Technically, sexy outfits can be created using only neutral contrast. But don’t be fooled, even though mixing neutral colors is easier within the outfit (you only need to worry about shade and contrast), making it sexy is more difficult without using colors from color wheel.

  • Black is our main neutral color.
  • Grey is the supporting neutral color.
  • White is our statement neutral color for this look.

Main, supporting, statement – all will be explained in step three

(From Style Inspiration: Work 2014)

Step One – Picking Colors For Your Skin Tone

Understanding your skin tone and picking colors accordingly is not exactly a male-friendly topic. If you tried looking into it, you would quickly stare at your screen in bewilderment trying to figure WTF is “High Autumn”, “Vital Spring”, “Vivid Winter” or “Dusky Summer”, followed by recommendations what skirts would suit you best and who’s your celebrity counter-part, followed by “Recommended reading for you: How To Awaken Your Inner Goddess.”

And yet, there’s a point behind this overly-romanticized madness – certain colors do look better on us and it based on our complexion.

However, there’s really no good reason to fill our heads with more than it is actually necessary and so we’ll apply the 80/20 rule.

When it comes to skin complexion and colors the 80/20 means “simply” determining whether we have warm, cool or medium undertones.

I’m using the word “simply” in brackets because this will likely be the most difficult part in this article. The problem is, even though there are several techniques to do that, they are all rather subjective and require some sort of point of comparison.

I would like to share two that I found least subjective:

Technique No. 1 – How sun exposure affects your skin

Remember the last time you spent a little too much time in the sun and forgot to wear sunscreen. How easily do you get burned and do you get tanned afterwards?

  • If you get burned, but after it passed little, if any, tanning is noticeable on your skin, you likely have skin with cool
  • If you don’t get burned (or just slightly) and you get tanned easily, you likely have skin with warm
  • If you get burned and after it passes you’re left tanned too, you likely have medium

Technique No. 2 – Let’s read your veins

Go to a location with natural light, check your wrist and palm for veins.

  • If your veins appear bluish – you have cool
  • If your veins appear greenish – you have warm
  • If your veins are have both and neither green nor blue are not dominating – you have medium

This can be a bit difficult to decide without a point of comparison (ideally someone else with different skin tone.) That is, unless you fall very heavily on either side of the spectrum.

For example,

After checking my own veins I noticed both greenish and blue-ish tones and it wasn’t exactly clear but after comparing with my little sisters’, who obviously have blue veins and cool tones, it became quite obvious that mine are way warmer.

Combined with the fact that when I get sunburn it’s usually pretty bad, but I get tanned too, means that I fall somewhere near the medium skin tone.

There are more techniques to determine your skin tone, check this wiki page http://www.wikihow.com/Determine-Skin-Tone and maybe you’ll find one that works better for you.

Notes:

  • This is not an exact science and your unique complexion falls somewhere in the spectrum instead of exact categories.
  • Skin tone has nothing to do with how light or dark your skin is – you can be black and have cool undertones, you can be pale white and have warm undertones.

Now that we got the “pain in the ass” part out of the way, let’s cover that this actually means for us

Choosing Colors Based On Your Skin Tone

As we have identified our skin tone to be: warm, cool or medium (or at least we think we have), we can have some clarity on what colors suit us best.

As a rule of thumb you want to match your colors to your skin tone:

  • If you have cool skin tone, stick with cool colors.
  • If you have warm skin tone, stick with warm colors.
  • If you have medium skin tone, you should experiment with both sides of the spectrum, without going too far into extremes.

You’re probably wondering – uhgmm… Which colors are cool / warm?

To keep it simple, let’s split our color wheel in half.

Top (blue and purple side) is our cool colors and bottom (yellow and orange) is our warm colors.

Color wheel

In other words, if you have cool skin tone, you’d be best off mixing blue or purple into your looks and if you have warm skin tone, you can get away with wearing red, orange, yellow. Though in practice the latter will usually take the form of khaki and bright brown.

For now – your task is to take a mental note which colors suit you based on your skin tone. This will limit your overall options and will make the following steps easier.

To finish this section, I’d like to stress that experimentation & results > theory. The advantages / disadvantages in most cases are very subtle (the fact how subjective techniques for identifying your own skin tone are can attest to that) and if you’re rocking an outfit that is constantly getting you great results don’t worry that your red tee is not ideal with your cooler skin tone.

Results > Theory

Step Two – Contrast In Your Complexion And Your Outfit

Our second step in this process is to determine our natural contrast. Don’t worry, this will be way easier as long as you have basic computer literacy skills (or at least know how to Google )

Even though it’s somewhat debatable, from my experience matching contrast in your outfit with the contrast of your complexion will overall affect your appearance more than picking the right colors for your skin tone.

The contrast we’re talking about is between your skin complexion, your hair, facial hair and eyes. As in the previous step, we can fall in one of three categories – high contrast, low contrast, medium contrast.

High Contrast – a pale guy with dark hair, a dark skinned guy with bright (grey) hair, etc.

Low Contrast – an Indian man with dark hair, a guy with olive skin (natural or tanned) and fair brown hair, black guy with dark hair, etc.

Medium Contrast – falls in between, when the contrast is not exactly obvious (tanned guy with dark brown hair; pale guy with freckles and red hair.)

Don’t worry, you don’t need to base your contrast on such stereotypes. Instead, let me share a simple technique to help you out.

Technique – Black & White photo

Probably the easiest way to determine your contrast is to take a photo of yourself in a location with naturally good lighting and drain color from it with image editing software (or just take the picture in black and white.)

As you’ll do this your contrast will become obvious nearly instantly. But just in case, let me share couple of examples.

Example 1:
For high contrast I’ll be using my own photo, for low contrast – no other than Mr. Bond and for medium contrast – Iron Man (I think it’s only fair to use men of similar caliber in such examples.)

Contrast 1

As you can see the difference is quite obvious: in my own photo I have brown hair, black facial hair and eyebrows but rather pale skin. Mr. Bond, on the other hand, has nicely tanned skinned and similarly fair brown hair (his steely eyes do create some contrast but it’s not big enough to make a difference.) Iron Man, while also rocking a nice tan, has dark brown hair (to match with his eyes) and even dark facial hair (admittedly, calling medium contrast is somewhat of a judgment call and checking both pictures, with and without color, makes it easier.)

I would like to point out that 007 is wearing a high contrast outfit with his low contrast complexion and in turn his white shirt overwhelmingly draws attention away from his face (which might be fine when you’re playing poker by the way.) Remember what we said about contrast naturally grabbing attention?

Example 2:
Our first set of pictures conveniently show great (and humble!) men in mostly black and white (grey) outfits (and Iron Man in light blue and white, but he’s Iron Man – he does whatever he pleases.) I’d like to show that same rules apply when using colors too. Here’s another set:

Contrast 2

As you can see, my naturally high contrast is matched within the outfit (between my dark grey vest, pocket square and teal blazer, light blue jeans.)

Note: I use the term “natural complexion” here, but actually it doesn’t need to be “natural” per se. Dyeing your hair, getting a tan, etc. can work to adjust your “natural” contrast. Robert Downey Jr. is a good example here as if you googled his photos, you’ll find him all over the spectrum of contrast. And if I got a tan I’d instantly move from high contrast to medium.

What This Means In Practice

As you probably suspect by now, ideally we want to match the contrast of our complexion with the contrast in our outfits. We do this to avoid situations where either our outfit or our face dominates the whole look – neither is sexy.

So,

High contrast men should aim to repeat that contrast in their outfits. If they try to pull off a mostly monochromatic look their outfit will look non-existent and all focus will be drawn to their face.

For example:

Sexy Entrepreneur

The high contrast will happen between black pieces and pink blazer / white shirt.

(From Style Inspiration: Night Game 2014)

Low contrast men should stick with low contrast outfits. Otherwise their outfit will overwhelm their face. In theory there can be situations when you want to somewhat camouflaged your face, but practically it’s almost never worth it – stick with low contrast outfits.

For example:

college bad boy

As long as you don’t wear a bright shirt and outfit like that would count as low contrast.

(From Style Inspiration: College 2014)

Medium contrast men you lucky bastards can wear pretty much whatever you want. Just experiment to see what you like best (I kind of recommend hovering around higher contrast for a more attention grabbing effect) and to get other visual effects – looking bigger / slimmer or to draw focus to a particular part of your body.

For example:

college smart guy

Even though white is naturally contrasting with other colors, pastel khaki pants keeps it check. Meanwhile bright brown pieces adds some attention grabbing details to the look.

(From Style Inspiration: College 2014)

So now, your task for Step Two – determine your natural contrast level and make a mental note how much contrast you should have in your outfit.

Coming into Step Three we should have a clear idea what colors work best for us and the contrast we need in our outfit.

Step Three – Coordinating Colors Within The Outfit

In Step Three we will learn how to apply what we learned so far and how to build sexy looking outfits that don’t look bland or boring.

But first, we need to understand that most of our outfits will be built around neutral colors – black, white, grey, brown. There can, and will, be exceptions (my own outfit based around mostly light blue in Step Two), but they will be few and far in between, especially while you’re still learning. This means that before introducing any bolder colors into our outfits we first need to learn how to work with neutral colors.

How To Wear Black

By far the most popular color for men and it’s not surprising that I often get e-mails asking “How can I wear more black?” As a color it is formal, dominating and mysterious. It also has visually slimming effects. Black is also superb color to use for accessories and shoes – black belt with black boots will improve nearly every look.

It is also one of the hardest colors to pull off right.

Because solid black can be very overwhelming, men with pale skin should wear it with caution, even the ones who do want high contrast. That’s not to say that it cannot be done, but we need to respect how powerful black is.

If you do go black, avoid black on black situations. For example, black leather jacket with black skinny jeans and black boots. Adding another color like deep indigo wish some wash (for jeans) or grey (not dark grey or charcoal) would look much better and would keep the contrast low.

That said, if you do manage to pull off black right, it is a very powerful and sexy color.

Example:

(From All Mighty Pinterest)

Comment: Even though only two pieces are black, it’s already dominating the outfit and does it so damn well!

How to wear grey

Grey is the color you will usually use instead of black. It’s more forgiving than black and depending on the shade can either work as replacement (dark grey) or a supporting color to help you avoid black on black situations (lighter grey.)

Important: Don’t use black with dark grey (or dark brown, charcoal) is the same outfit – it will create a muddy, washed out effect.

However, even though grey is a great color in itself, being the safer option also means that it is less impressive than stark black or white.

It is possible to create grey on grey outfits as long as we use different shades (and the difference should be quite significant.) and don’t forget to add another color (preferably non-neutral) so that your outfit doesn’t look lifeless.

By default, adding grey to your outfit will make it less intense, toned down.

Example:

(From All Mighty Pinterest)

Comment: If you’re a ripped guy with deep cut shirt, stylish sunglasses and confident body language you’re already intimidating to mere mortals (including hot women), so grey does a job of slightly toning it down. Also, notice how great that belt looks with his skin!

How To Wear Brown

Brown is a bit different from the first two neutral colors. Mainly, when we use it as the main color in our outfit we must add another, noticeable, non-neighboring color to the mix. In other words, brown should not be used for monochromatic looks.

Also, when talking about brown we have three distinct situations based on how bright our brown is.

Dark brown – used similarly as black, charcoal and dark grey.

Bright brown – great for accessories, boots, leather jackets but that’s about it. Looks best when there’s more than one item in a similar shade (a typical example would be leather jacket, boots and belt.) Even though as a rule of thumb you don’t want to mix black and brown, an outfit that has stark black as the main color and bright brown as the supporting one in the form of accessories and shoes can actually look innovative and sexy.

Light brown (khaki) – khaki as a color is actually a mix of brown and yellow, but I’m adding it to this section because it serves the same purpose (same goes with tan, beige, etc.) and it works very similarly to off-white colors (colors that are nearly white) in the outfit. They are not attention grabbing and works best as a supporting color when you want to stay on the safe side.

Example:

(From All Mighty Pinterest)

Comment: A great example how using brown sparingly can instantly sexify your look. If he used black leather jacket it would still be a great look, just less impressive one.

How To Wear White

The classiest, dressiest color of them all. There’s something extremely powerful about pure white color. Probably the fact that it creates contrast with nearly every other color (with an exception of colors in very light shades.)

It’s also a statement color – pure and clean. I’m sure I don’t need to explain the erotic and sexual nature behind taking something that’s seemingly clean and pure and ravaging it to make it dirty.

Not surprisingly, I love using white in my style inspirations.

As for how to use it:

Outfits where white is the dominating main color can be difficult to pull off and should only be reserved for certain situations (and pretty much only in summer) and only after you have a good grasp of using colors and its effects (white outfits draw A LOT of attention.)

That said, I had pretty great success with using predominantly white outfits mixed with bright brown accessories.

Usually, however, you will add one white item to your look for high contrast (and occasionally additional accessory). It’s a great color when you want to add a touch of classiness to your outfit’s color palette.

If you want to avoid high contrast in your outfit, you can always use less intense shades of white (off-white.) A solid option when you want the classiness part without the boldness. However, avoid using white and off-white in the same outfit as it will look dirty.

Example:

(From All Mighty Pinterest)

Comment: white can be used as the main color in the look but it shines best by empowering others colors in your look and creating contrast.

Note: throughout this section on neutral colors I’m consciously excluding suits when saying avoid “black on black”, “similar shades of grey”, etc. – of course your trousers and jacket will match when you’re wearing a suit.

Alright, I know I’ve shared a lot to consume, but bear with me, it is all coming together soon.

How To Create A Sexy Looking Outfit

I promised you a streamlined, step-by-step process to using colors in an outfit and here it is:

  1. First, have an idea for the image you want to create. As in what emotions you would like to invoke with your outfit – edgy, classy, sophisticated, badass, confident, mysterious, sexual, etc.?
  2. Decide the visual effects you want to create. Where do you want to draw focus in your outfit? Or maybe to your face? Do you need to appear slimmer or bigger? Do you need to appear taller or maintain the proportions between your upper and lower body?
  3. Note which colors suit you best based on your skin tone (warm, cool, medium). Note how much contrast you want to create to match the contrast of your complexion.

So far so good? Let’s keep it up!

  1. Based on your first 3 answers decide on your main neutral color. We will build the rest of our outfit around it. Few tips:
    • Pick darker color to create a slimming effect. They are also better if you’re going for the edgy, mysterious, intense image. Great for creating high contrast within your look.
    • Pick brighter color (shade) for more elegant, sophisticated, toned down outfits. Also it is easier to create low contrast outfits if you pick a lighter color (but not pure white) as your main.
  2. Make sure to repeat this color at least once more in your outfit. It can be another piece; it can be a highlight in another piece; it can be an accessory, etc. Repeating the color binds those two items and naturally our focus will be moving between them. For example if you’re wearing black jacket, belt, boots our focus will start on the flashier item (let’s say leather biker jacket or those super cool boots) and move from there to find others items in the same color.
  3. Pick a supporting color, this can be one of the neutral ones or indigo, navy, dark blue, light blue, khaki, beige (or one from the color wheel). Few tips:
    • Usually your supporting color is one that goes well with your main, without drawing too much attention in itself. It is here to set up your main and statement (third) color to work their magic.
    • If you’re using a color from the wheel make sure it goes well with your skin tone.
    • As mentioned previously, if your first color was dark like black, charcoal or dark brown / grey you want to pick a color that’s significantly different. If you need to create a low contrast effect pick a color from the color wheel just in darker shade.
    • You can create high contrast with a lighter main color by using a darker supporting color. Otherwise stick with light supporting colors.
  4. If appropriate (and this depends on how many items you’re wearing in total) repeat your supporting color throughout your look. It can be another piece; it can be a highlight in another piece; it can be an accessory, etc.
  5. Add one more color – your statement color, ideally a non-neutral one. When choosing this color think how much contrast you want to create. Pick a complementary color if you want to create a bold, loud, confident effect. Pick a contrasting color for a high contrast but a bit more restrained option. Few tips:
    • Contrast will grab attention, use it to direct focus.
    • This last color will usually be the color to make a statement, either in the form of accessories or that one bold item that grabs focus and differentiates you from the crowd.
  6. If appropriate, repeat your statement color once or twice more in your outfit.
  7. In theory, that should be it – sticking with 3 colors per outfit is what most stylists will recommend you. But I’m not like others and can tell you from practice that oftentimes you will want to add another, fourth, color to your look to make transitions between those colors look smoother. As a rule of thumb, your forth color should also be a supporting one (as in step 6.)

Few examples:

work 3

  • High contrast, best suited for guys with medium or warm skin tone. The visual effect created is slimming around torso and legs but contrast between black vest and white shirt makes shoulders look stronger. Attention drawn shoes and belt (crotch.)
  • Image itself is classy elegant with a touch of edginess.
  • Main color – black. Repeated twice + a bit of a dark highlight in the bracelet.
  • Supporting color – white.
  • Statement color – bright brown. Repeated twice + highlight in the bracelet.

(From Style Inspiration: Work 2014)

college duuuuuuuuuuude

  • Medium contrast, best suited suited for guys with medium or warm skin tone. Due to brighter colors (and looser cuts) the wearer would appear bigger. Attention will be drawn to shoes (noticeable contrast between brown shoes and bright blue jeans) and shoulders (white scarf and brown top)
  • Main color – bright brown. Repeated three times.
  • Supporting color – light blue.
  • Statement color – white (note that neither shirt nor scarf is pure white). Repeated twice + distressing on jeans.

(From Style Inspiration: College 2014)

 

He's a Pro

  • Low contrast outfit with one bolder item for attention grabbing (shirt will be barely visible with coat on), best suited for guys with cool skin tones. The visual effect is very slimming. Attention is directed towards the chest and shoulders. Image conveys elegant, sophisticated but also dominant persona.
  • Main color – black. Repeated four times.
  • Supporting colors – grey and white.
  • Blue is our statement color.

(From Style Inspiration: Day Game 2014)

The Player

  • High contrast outfit, best suited for guys with medium or cool skin tone. Very flashy outfit with two attention grabbing colors. Conveys and requires confidence, edginess. Attention will be mostly drawn to shoes and shirt.
  • Main color – black. Repeated once + would work better with additional black accessory.
  • Supporting color – indigo.
  • Statement colors – white and pink. Both repeated twice.

Note: as you can see rules are there to be broken. But only when you have an idea what you’re doing

(From Style Inspiration: Night Game 2014)

Why Bother

Let’s say we’re having a party and I come up to you with a bowl of snacks that look like this:

Cheetos Grey

Are your mouth is starting to salivate? Probably not, if anything, your first reaction is somewhere along the lines of “get that crap away from me, whatever it is!”

How about now?

Cheetos

“Oh, cool, Cheetos, let me have some!”

The truth is, first picture is the natural color of Cheetos. However, the manufacturer is well aware that if they left them in their natural color no one would ever buy them (unless for a prank). So they artificially added color to them, one that we associate with cheese and one that will make them taste saltier.

Just to expand on the last point – yes, color does indeed add flavor (and yes, it’s placebo, but it feels real to us). In a popular experiment people are given to taste several tasteless and odorless jello (they know they are tasteless and odorless because they provided bowls to blindfolded subjects) in different colors. Overwhelmingly, people of all age groups report that red tasteless jello actually tastes sweet, like strawberries, yellow is a bit sour, like lemon and blue is considered by far the least tasty, as our mind associates blue and purple with rotten, inedible.

I’m using food as an example because its something we understand intuitively. But in fact the colors we choose for our clothes send just as much information as it does in food.

And when you decide to dress yourself in bland colors, your presentation is not any better than those grey Cheetos that nobody wants.

Finishing Thoughts

Uhh… we’ve made it! Yet even though this article is already nearly 6000 words and 20+ pages long I still feel like there are so much more I would like to tell you about colors, their effects and how to maximize our attractiveness using them.

For now, this article is your training wheels. As I wrote in the intro, there really is no replacement for practice and experimentation, but as long as you follow the steps in this article you will build yourself great looking outfits. Experience, just like in every skill, will come with time and one day you’ll realize you’re rocking white trousers, bold blue blazer, white shirt, brown belt and loafers and a red pocket square just to mess with people, who look like a lifeless shadow in comparison. And you did that without consciously thinking about the contrast, how colors interact, etc. – you just intuitively know you look freaking sexy.

If colors still scare you or you just want someone else (me) handle this part of your image, feel free to reserve a spot for a personal consultation in February.

Lastly, as mentioned in the intro, we still have one more subject to cover in our quest to avoid looking bland – using patterns and prints. But I feel that two monster articles are enough for now, so we’ll have a style inspiration or something similar next

Cheers!

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