I was 16 or 17 when I first accidentally stumbled on David DeAngelo’s “Double Your Dating” program, promising to help me get more girls. Help, that I very much needed.

I never had a girlfriend, never had sex and outside that one time while playing “spin the bottle” in 5th grade, I never kissed a girl. I was shy and awkward. Generally, my mom bought most of my clothes and I’d often skip showering in the mornings because I just assumed that it doesn’t make much of a difference – I was looking for that unicorn woman, who would fall head-over-heels for who I am.

As you probably suspect, finding that program promising me more girls actually did jack-shit to my romantic life. But hey, if you double nothing you still get nothing, so it’s hardly false advertising.

Still, it got me curious enough to join the now-dead mASF forum and start figuring this “getting girls” thing out.

Just to give you an idea what I was working with…


On the left you can see a young man completely oblivious about fashion or grooming. On the right you can see what happens if I do a “reverse 30-day challenge”

But I’m 28 now and things have changed. To say that getting women is not a struggle would be an understatement. But if you’ve been reading Sexy Style for Joe for a while, you already know this.

If not, you can check out my full journey (with examples throughout each stage) and how my results with women changed as I improved my image here:

You might be surprised to learn that my “game” is still severely flawed, but frankly I couldn’t care less because that hardly makes a difference when it comes to having a satisfying romantic life.

Quite early in my journey of learning “how to get girls” I realized, that I wasn’t going to become some big time player. Even at the time the idea of spending my days approaching women instead of creating something tangible felt uninviting and kind of ridiculous. Also, though I loved having a beer or five with my friends, I didn’t want to spend 3-4 nights a week staying up late practicing.

Yes, yes, I know, excuses…

But then I had a sort of a “light bulb” moment: What if instead of focusing on the marketing (approaching and game in general), I’d focus on the product – myself. Then let the marketing sort itself out.

But could I make the product so good, they (women) couldn’t ignore me? Could I tailor my approach to seduction so that I wouldn’t need to approach 100+ women just to have sex when I want?

Honestly, I didn’t know the answer to those questions and all I could do is hope that it will work. It took a long while until things started to click, but the end result speaks for itself.

It took me more than a decade to get from that goofy bastard you saw in the photos, to become the man I am right now (though by all means, I’m still “work in progress” too):

And the most beautiful part is that the principles I learned and applied over the years can be replicated!

So lately I’ve been thinking,

What if we cut off all the detours, the mistakes I made, the failed strategies and only focus on the things that worked? Then what if we narrowed our focus on the ~20% of those things that lead to ~80% of results?

Could we jam-pack a decade’s worth of learning and self-improvement into a single, intense 30-day challenge?

As ambitious as it sounds, I think yes, we can.

If this doesn’t peak your curiosity let me put it another way.

My promise for you is that as long as you commit to this challenge (don’t worry, it’s free), by the end of the 30-day period you will:

  • Become a much, much more attractive man (obviously!)
  • Set in place systems and habits that will yield you rewards for years. In other words, you’ll only get sexier as time goes.
  • You will have a much firmer grip over your life, how you look, feel and present yourself to the world – that’s confidence!

Now, this won’t be easy, otherwise it wouldn’t be called a challenge. You will need to push your comfort zones to a certain extent and yes, chances are we’ll need to change quite a few bad habits/beliefs to get the results.

Habit building in general can be overwhelming, so from my part, I’ll do my best to use various tips and tricks I’ve picked up over the years, to help you stick with the plan and commit.

But before we begin, we still need to cover a couple of points:

  • What you’ll need
  • What we will cover in this 30-day challenge

What You’ll Need To Succeed

I’ve designed this challenge with an assumption that right now you’re a couch potato with nothing going on. This is to make sure that we’ve got you covered even if you’re a “hardcase” as I was when I started.

That said, I suspect that the vast majority of you reading this right now are already doing quite a lot of things right.

So, for example, if you’re already exercising regularly, you don’t necessarily need to change your workout program, just keep on doing it.

Another example, and this one will be true to most of this site’s long-term readers and “The Wow! Factor” students. If your style, your image is already tailored to suit your lifestyle and romantic goals, we already covered the most difficult and rewarding part.

Still, I’m sure you’ll find strategies you can implement to further maximize your attractiveness advantage.

So what will you need to succeed in this 30-day challenge?

  • Some spare time every day for the next 30 days – Just how much will depend on your starting point, but we will do something towards making you a more attractive man every day.
  • Some disposable income – No, you won’t necessarily need to make any expensive purchases, but I expect you to be able to cover expenses like buying a gym membership or getting a haircut.
  • Some faith – Don’t worry, not in any religious or spiritual sense. What I will need from you is enough faith in the challenge to put aside your skepticism and follow through with the plan. Some of the things you’ll read might sound silly or whatever, but they work, they get results. You need to realize that it’s your current beliefs about appearance, attractiveness and how the world works is what got you in this situation that you are right now. So if you want to start getting different results, you need to try new, different things that you might not be completely comfortable with.

What We Will Cover

We’ll tackle this challenge from three angles:

  • Physique & natural glow
  • Fashion & grooming
  • State of mind

Physique & natural glow

Even though improved image (fashion & grooming) will do the heavy lifting in terms of making you look sexier, we mustn’t underestimate the impact of your physique and skin/hair condition (during the challenge I will refer to the latter as “glow”.)

Think of them as the canvas on which we’ll paint your new image masterpiece.

Now, let’s be realistic, if you’re currently overweight you won’t get ripped in 30 days. But I assume you’re smart enough to realize this. Similarly with skin, if right now it’s an acne and scar ridden mess, 30 days probably won’t be enough to undo years of damage and bad habits.

That said, if you commit to the 30-day challenge, your physique and skin will look a lot better! On top of that, there are a lot of behind-the-scenes benefits to your attractiveness and we’ll cover them later in the challenge.

Fashion & grooming

Criminally underrated by a lot of men, fashion and grooming is easily the fastest and most impactful way to transform your physical attractiveness.

By the end of the challenge, we won’t just make you a “well-dressed man” because that’s barely scratching the surface. Our goal is to get you a sexy look.

State of mind

I don’t think you can teach someone “inner game”. You can’t just read “10 tips to be confident, charming and irresistible” and instantaneously become confident, charming and irresistible. This is something that comes with experience, trying new things and unlearning self-sabotaging beliefs and habits.

That said, one of the best “inner game” advice I ever found is “Don’t try to be cool, be relaxed instead” (Credit: Caleb Jones aka Blackdragon.)

And because this is something that we can actually directly work on, it will be our focus during this 30-day challenge. On top of that, as you’ll learn later, it has some amazing side benefits of making you a more attractive man.

30-Day Challenge Structure

The last thing before we get into the challenge, let’s discuss how the whole 30-day challenge will be structured:

Week 1 – Prep Work And Setting Systems In Place

The first 7 days will be relatively easy as we’ll be focusing on research and trying things out. Essentially the main goal during the first week is to build momentum and set yourself up for success. But don’t be fooled by the simplicity of the first week, we’ll start with very basic concepts first to make sure that you don’t get overwhelmed, but we’ll also tackle more advanced strategies in the following weeks.

Week 2 and 3 – Massive Changes

This is the period when most of the magic is going to happen. By the end of week 3 you will be getting a lot more compliments and probably find yourself thinking “why nobody told me this doesn’t need to be so hard?!”

Week 4 (plus last two days) – Finishing Touches

During the last 9 days, we’ll have two goals:

  • Identifying any other small changes we can make, that can instantly make you a more attractive man and getting them handled.
  • Giving your new, more attractive self a “test run”. This challenge is not about making you more attractive so that you can admire yourself in the mirror, it is to make it easier for you to achieve your romantic goals and make you more confident, self-assured. To help you become the man you strive to be.

And of course a lot of the systems that we set up during first two weeks, will continue to improve how you look during this time too.

Note for experienced guys

I know that some of you are way beyond the fundamentals and could probably teach me a thing or two in certain aspects of attractiveness. But chances are you got to this point not by being complacent and probably have some attractiveness goals you want to achieve and habits you want to implement in your life.

If that’s the case, you can use this as a call to action to start actively working on them. Use the strategies I’ll be sharing to improve the likelihood of achieving your desired results. In other words, feel free to make up your targets for this 30 day challenge.

Personally, on top of following through with the challenge, I’ll also be using it to implement a few keystone habits and get rid of one bad one. See the Facebook group for what I will be working on (details below).

Week 1 – Prep Work And Systems

Objectives for the week:

  • Get you to commit to the challenge so you stick long enough to see results

  • Get you exercising

  • Start implementing a few “background habits” that will have a massive effect on how you look and feel about yourself throughout the challenge and beyond

  • Troubleshoot your wardrobe and outfits

  • Investigate your grooming and skin care routine to see if there’s room for improvement

Download the worksheet for Week One

You can get it here. Just tick the box whenever you complete a specific task that day.

Day 1 (That’s TODAY!)

Setting Yourself Up For Success

  1. Write down your expectations for this challenge. What do you want to accomplish? What results do you expect if you successfully stick with the challenge? How will you know if you succeeded or not? And why are you doing this anyway?
  2. Take a photo of how you look right now. Dress and style your hair how you normally do these days. Trust me, after 30 days you’ll want to see the how much you’ve improved!
  3. Bookmark this page. It might sound ridiculous, but when it comes to building new habits even tiny hassles like “where was that challenge again?” can mean the difference between sticking to it and letting it gather dust together with your aspirations to become a more attractive man. Alternatively, download the worksheet pdf’s for the week, print them out and put them where you will DEFINETELY see them in the morning.
  4. Get accountable. I’ve created a brand new Facebook group for this challenge that is open for anyone, who wants to take part in it. You can join it here. Alternatively, if you have a friend, who could benefit from this challenge, send him the link to this article and ask him to do it together. You can make a bet that whenever one of you skips a day, he has to donate 10$.
  5. Gets a good night’s sleep.

Sleep As An Attractiveness Hack

Beauty sleep is very real! Among the countless benefits of getting proper, high quality sleep is that it will help you improve your physique, perform better in the gym, your skin and hair will look better, you will be sharper mentally and in a generally better mood, which is attractive on its own. Aim for ~8 hours per night. You can find more tips on improving your sleep here. This point will be valid throughout the whole challenge! Your only valid excuse to miss out on sleep during these 30 days is if you’re meeting women and will be staying up late having sex (the hormonal changes from great sex is one of the few things that beat sleep in terms of benefits to your attractiveness).

That’s it. Wasn’t so difficult, was it? The goal with Day 1 is to actually take some action TODAY. I don’t know about you, but my computer and e-mail is filled with countless projects, books, courses and challenges that could’ve benefit my life tremendously but because I failed to take action in the moment (other than buying/downloading/subscribing to get them) and commit, it ended up just being one of those things that “I’ll get to eventually, when the timing is better” (I’m not going to get back to them…)

Don’t let this become one of those failed attempts.

Day 2

Focus: Fashion, Glow, Physique

  1. Start the day with a tall glass of water. Staying well hydrated throughout the day will significantly improve how your skin and hair looks. This is especially true in the mornings as your body can lose as much as 25% of its water content during the night (have you noticed that you look slimmer in the mornings? Yup, just the result of losing some water weight). If you dislike the taste of water, you can add a few slices of lemons the night before. It’s also a good idea to keep some water next to your bed when you go to sleep.
  2. If you’re not currently exercising, research the gyms near you (or on your way to work/school). Just pick one! Don’t make the mistake of making a big deal out of this, just find a gym that’s close by so that it’s not a hassle to get there and one that you can afford. Technically yes, you could exercise from home, but statistically speaking, you’re way more likely to half-ass it and start skipping days. There are also studies that show that we are much more likely to value something if we pay money for it. Unless you really, really can’t afford a gym membership, get one.
  3. If you haven’t already, get the free ebook “What Killed Your Sex Appeal? 5 Awful Image Mistakes That Men Make With Their Image”. Read the ebook, it’s only 20 pages long, in large print. We’ll use this ebook and the following e-mail sequence to jump-start your style and get you some sexy outfits (once you subscribe to get the book, over the next 5 days I will send you an e-mail a day, detailing how to fix each of the five biggest mistakes that you can make with your outfits and image). If you already have the ebook and applied the strategies from the e-mails – great job! If you got the ebook but haven’t acted on it, its fine, just go back to the particular e-mail on an appropriate day as explained later.
  4. Good night’s sleep.

Working Out & Fashion

It’s really difficult to overstate the benefits of working out to your attractiveness. From behind-the-scenes hormonal changes, to better mood, to feeling more confident as you get stronger, to simply straight up looking better – it has it all!

Similarly, improving your style, how you dress and present yourself to the world, can almost instantaneously make you look so much more attractive as a man. Because your “average Joe” will generally have an aversion to learning about style, it will put you in a league of your own when it comes to meeting and dating beautiful women. Heavily field-tested.

If you prefer me to handle the fashion part of this challenge for you, that can be arranged too. If you give me a chance, I’ll make sure that your image is head-turning, panties-soaking sexy!

To see the details on how to go about it, see the Style Consultation page.

Just please note that if you want to do the consultation as part of this challenge, please contact me as soon as possible, so we can set everything in motion before Week 2.

Day 3

Focus: State Of Mind, Glow, Fashion, Physique

  1. Start the day with a tall glass of water.
  2. 5 Minute Gratitude Routine. Okay, let’s address the elephant in the room – most of you reading this right now will fall into one of two categories. Some of you will think “What the f!@# is a gratitude routine?” and others, familiar with the concept, will probably think “What the f#!@ does this have to with being an attractive man?”. You’ll find the answers to both questions jut below.
  3. Read the e-mail “The Single Most Important Factor Affecting How Attractive You Look” and do the action steps. It should be sent to you around the same time that you got the “What Killed Your Sex Appeal?” ebook. The e-mail will explain how clothes should fit and why it really is A BIG DEAL when it comes to how attractive you look.
  4. Pick a workout routine. Yesterday we found a gym that you’ll be going to, today we need to make sure that you know what the hell to do there. Personally, I use Kinobody’s GGP course. You don’t necessarily need to buy it. As we’re just starting out, the main goal is to actually get you to exercise regularly, preferably doing strength training. You can find a solid beginner’s muscle building workout for free here. Alternatively, check out the book Starting Strength. For today, just pick a workout and familiarize with it so that you know what to do tomorrow. If you don’t know how to do a particular exercise, Youtube is your friend. An even better option for beginners is to ask a trainer at the gym to show you how it’s done.
  5. Prepare your workout clothes for tomorrow. You don’t need to invest in any expensive gear just yet (or at all). Just grab any t-shirt, athletic pants or shorts, and trainers. We’ll need them tomorrow. As noted earlier, when it comes to building new habits, we need to do as much prep in advance to make following through with the new habit as easy and frictionless as possible.
  6. Say Bye, Bye to any kind of porn (at least for the next 30 days). The No Porn/No Masturbation movement has become a big thing in the recent years as more and more guys realize that they have performance, anxiety and other issues related to spending too much time pleasuring themselves. Even though the “no masturbation” part is debatable, it’s difficult to argue against all the drawbacks of excessive, easily available porn. The bottom line is, it affects your state of mind and how you see yourself as a sexual man, and not in a good way. Important: we’re looking at this from a purely pragmatic point of view, it has nothing to do with morality or ideological/political/religious agendas.
  7. Good night’s sleep.

What’s A Gratitude Routine?..

I first encountered the concept of Gratitude Routine years ago, in one of the countless self-improvement books I’ve read (I don’t even remember which). Since then I’ve been practicing it sporadically: doing it for days and weeks at the time when shit hits the fan, when it feels like the whole world is starting to fall apart, when I have trouble even getting myself out of bed. Then, when my life starts improving again – because yes, this technique is amazingly, stupendously effective in getting you back on track – I stop doing it until the next big crisis.

The benefits of doing a gratitude routine regularly:

  • It forces you to focus on the positive things in life
  • It makes you more appreciative on the whole and on a daily basis
  • It makes you more confident. I know, weird. But when you stop viewing yourself as a loser, who has nothing going on and can’t do anything right (the spiraling negative thought patterns can have this effect on anyone), but instead focus on the little things that you can appreciate, your whole self-perception starts to change. Slowly, but steadily.
  • It improves your outlook on life, puts you in a better mood
  • It makes you a better, more attractive man

“Wait, wait, wait… Hold on there, Darius! I can appreciate that all that positivity crap, but how the hell does this make you a more attractive man?!”

Let me start by making a calculated guess. When it comes to women you’re not just looking for someone who is “hot”, chances are you’re also interested in a woman (or women), who are not neurotic, self-sabotaging drama queens that will drag you down in their own hole of crisis and destruction. No, you’re looking for a woman, who’s high self-esteem, kind, positive, fun to be around, ambitious and is actually doing something with her life. And yes, head-turning, jeans-tightening gorgeous too.

Am I right on the money?

Then let me be blunt – how the hell do you expect to get such woman (or women) if you’re a self-sabotaging, neurotic mess yourself? I mean we ALL are neurotic, self-sabotaging messes to a certain extent, it just comes with being a human, but you know what I mean.

Trick her with some “magic technique”? Yeah… That’s not likely to happen. Even if does, how long will it last?.. The point is, we’re doing the Gratitude Routine, not to just become more attractive, but specifically to make ourselves more attractive to amazing women. And even though just being grateful will not fix all your life’s problems, as far as I’m aware, it’s easily the most sure-fire, quick fix technique to start getting you in that direction.

(Oh, and there are studies that show that we all naturally avoid “downers”, so there you go.)

So how do we go about doing it?

There are many variations for it, but I’ll explain and highly recommend doing it my way during the challenge.

You’ll need 5 – 10 minutes of privacy and a smart phone or a webcam to record yourself. Recording yourself will have another big benefit that we’ll discuss in week 4. I won’t spoil it right now so as not to skew the results beforehand.

Start recording yourself and answer these questions aloud:

  • What is something important in your life that you’re grateful for? Why? Couple of examples: “I’m grateful that I committed to this 30-day challenge, because it shows that I’m a man, who works to better himself and because I know that as long as I stick to it, I will become a better man as a result” or “I’m grateful for that business opportunity, because I’ve been struggling financially for a while now and this extra income will help me be a bit more at ease with my financial situation”
  • What is something small, mundane that you’re grateful for? Why? Couple of examples: “I’m grateful for having a good night’s sleep yesterday, because I’m feeling revitalized and more energized this morning” or “I’m grateful for this tasty coffee this morning, because it’s just such a nice way to start a day!” (I use the coffee one a lot…)
  • What is something you’re looking forward to that you’re grateful for? Why? (That’s also in your control, not dependent on anyone else following through) Couple of examples: “I’m looking forward to hitting the gym for the first time in years, because I’ve been talking and talking how I should be exercising to get in shape and feel better, and now I will be actually going through with it!” or “I’m looking forward to going out this weekend, because I’ve been spending way too much time at home lately and I’ll get to chat up some cute girls.”

Few notes:

  • All the answers will need to be important to you, personally. It needs to be something that you’re genuinely grateful for, no matter what others think. Don’t worry, you won’t need to share this with anyone, so you can (and should) be as honest as you can with yourself.
  • Try to really get into the state of mind of appreciation when you’re doing the routine. Don’t just say the words, try to experience them. This is especially important down the line, once you’ve done this a few times, as it’s easy to just go back and repeat the same things, without really giving it a conscious thought.
  • The more difficult it is to come up with things you’re grateful for and appreciative of, the more you need to take this exercise seriously.

On Strength Training

I’m not a professional trainer, I’m not even an expert when it comes to exercising and I don’t look like a fitness model. What I do have, is experience trying a lot of things out. Over the years I tried workout routines designed by a professional bodybuilder (you know the 4 times a week, 2 hours per day kind of routines), body pump, running, calisthenics (“Convict Conditioning” style), etc. and in terms of quick results, nothing came even remotely close to a simple strength training routine. As the name suggests, when you’re just starting out, it makes you stronger. Fast. The big exercises that require proper form will also help you with your posture (as you probably noticed, we’re not directly working on your body language throughout this challenge). You’ll be increasing weights regularly, which makes you feel like you have accomplished something awesome when you’re done with the workout. And yes, it builds muscle very effectively too.

Day 4

Focus: State Of Mind, Glow, Fashion, Physique

  1. Start the day with a tall glass of water.
  2. 5 Minute Gratitude Routine.
  3. Read the e-mail “How to look taller, leaner and more muscular just by changing your clothes” and do the action steps. Once again, it should be sent to you around the same time you subscribed to get the book.
  4. Hit the gym. You should already know where to go, what to do there and you packed your clothes. It’s time to go for it!
  5. Investigate your skin care routine and see if you’re missing on anything. Use this article for guidance. If you’re currently dealing with acne, check out this short ebook (free/no subscriptions required).
  6. Still no porn.
  7. Good night’s sleep.

Day 5

Focus: State Of Mind, Glow, Grooming, Fashion, Physique

  1. Start the day with a tall glass of water.
  2. 5 Minute Gratitude Routine.
  3. Read the e-mail “How to do a Wardrobe Intervention and get rid of the “cockblocks” in your closet” and do the action steps.
  4. Go for a walk (30 – 60 minutes). During the challenge we will be hitting the gym 3 times a week, but we want to do something active every day. For our off-gym days, we’ll be going for a walk. Alternatively, if you have other active hobbies like dancing, yoga, martial arts, biking, etc. those count as a suitable replacement too. If you’re hitting the gym more than 3 times a week, that’s cool, just add walking to your off days. During these walks feel free to listen to music, audiobooks, podcasts, daydream or say “Hi!” to some cute women. The reason we’re doing this is both, for your physique (to get you moving every day) and also state of mind as short walks like that are shown to put you in a better mood.
  5. Based on yesterday’s investigation of your current skin care routine, see if you need to get any products (like moisturizer) and get them.
  6. Review your current grooming: hairstyle and facial hair style. Use this article for guidance.
  7. Still no porn.
  8. Good night’s sleep.

Day 6

Focus: State Of Mind, Glow, Grooming, Fashion, Physique

  1. Start the day with a tall glass of water.
  2. Morning skincare routine. Assuming you got your missing skin care products (if you ordered them online and they haven’t arrived yet, just start this step as soon as you get them), start your morning routine of cleansing, toning and moisturizing.
  3. 5 Minute Gratitude Routine.
  4. Read the e-mail “The 10 commandments of dressing sexy (Or how to de-nice-ify your image)”. There aren’t any major action steps here, but you should critically look at how you currently dress and if you’re breaking any of the fashion game’s rules that make you look more of a “nice guy” than is ideal for maximizing your attractiveness.
  5. Work out!
  6. Schedule an appointment to get a haircut, if required, based on your grooming investigation yesterday. Naturally, if you just got a haircut last week you can skip this step. What I do want to share is some tips on finding a great hair stylist to look after you (and that’s why we’re scheduling in advance, when it comes to great hair stylists, chances are you won’t be able to just walk in at any time).
  7. Still no porn.
  8. Good night’s sleep.

How To Find A Great Hairstylist

A difference between having a great hairstylist look after your hair compared to a mediocre one, is an equivalent of having a great chef prepare your meal versus someone who makes burgers and fries at your local fast food joint (and not the cool, family-owned place, I mean McDonalds or Burger King).

I’ve had first-hand experience with this, because as one experienced hairstylist put it: “if cutting your hair was the final exam for the soon-to-be professional hairstylist, 9 out of 10 would fail”. Yes, somehow I got “lucky” in the gene lottery by having hair that not only grows in a very annoying and frustrating manner but can also be excruciatingly difficult to manage as they simply refuse to be “tamed”.

If I allow some wannabe, casual hairstylist touch my hair (or, god forbid, try to do it myself) it looks like I got my haircut as a prank after losing a bet.

So how do we go about finding one?

The process involves trial and error but as someone, who moves a lot (from city to city, and country to country), I think I have a pretty good process at this point.

  • Reviews and feedback is your friend. Google (or search on Facebook) the salon or the hairstylist’s name and see what comes up. Getting a great haircut seems to be something that people are all too eager to share about. I’m looking for perfect or near-perfect score with at least few dozen reviews.
  • Once you found a barber shop / hair salon you’re considering, it’s time to pick the specific professional you’ll visit.

Note: generally high quality spots work hard to protect their reputation and don’t just hire anyone with a pair of scissors. So even the less experienced stylists there should be pretty good.

  • The way I pick the person I’ll have cut my hair is first check the reviews themselves to see if any of the names pop up more than others. Then I’ll visit the place’s website (if available) and see the credentials/portfolio (if available). This generally should give you a good indication on who’s who.

I will admit, this method is flawed if you live far outside fashionable cities:

  • First, the level of service and professionalism that people will accept as “great” will generally be lower in smaller towns.
  • Secondly, if you live in a small town it might be difficult to find reviews and even if you find a few, you can’t know if those weren’t put by friends/family of the business. Word of mouth is an alternative but a less reliable one because people often mistake likability with skill. Though if you know a guy, who’s rocking a great hairstyle it can’t hurt to ask, who cuts his hair.

Still, for the most part, historically this strategy has been working very well for me and chances are your hair are not as complicated to deal with as mine are.

To give you a few more indicators that you’re dealing with a great specialist:

  • Great professionals are in great demand and chances are you won’t be able to get your haircut as a walk-in. Instead, you’ll need to schedule in advance and probably wait a few days at least. One of the first great hairstylist I found would usually be booked ~two weeks in advance and clients would happily wait that time because she was THAT good at her craft (even though she also charged 2 – 3 times more than everyone else in town).
  • Great professional know their worth and yes, chances are you’ll need to pay more for your haircuts but let me put this straight – in terms of grooming, that’s one the best investments in your attractiveness you can make.

That said, I do recommend to “shop around” before committing and find someone you actually click with. Most hairstylist I met are “people persons” and can get quite chatty. I’m, on the other hand, are naturally an introvert and not a big fan of random chit chat, so when I have a chance to choose between different, but great, hairstylists I prefer to find one, who doesn’t talk all that much.

You might be different and actually enjoy talking about random things while getting your hair cut, that’s cool too. The point is, chances are you’ll be visiting that person about once a month for years to come so it just makes perfect sense to find someone you actually find likeable.

Lastly, if you find yourself unhappy with the service after visiting your hairstylist, don’t hesitate to move on and find a better one. Be picky.

Day 7

Focus: State Of Mind, Glow, Grooming, Fashion, Physique

  1. Start the day with a tall glass of water.
  2. Morning skincare routine.
  3. 5 Minute Gratitude Routine.
  4. Read the e-mail “I can’t tell you how to dress (and nobody else can!)” and do the exercises. The point here is that when it comes to fashion, there’s no “one-size-fits-all” advice. A style/image that works for me can be backfire horrendously for you and vice versa, this means that we need to consciously identify what kind of image we want to go for, so that it actually works and helps us with our romantic goals.
  5. Go for a walk.
  6. Investigate your diet. Now that we started exercising, it’s time to look into our diet. Don’t worry, I won’t ask you to start eating only chicken breast with broccoli. For today, just start tracking what you consume (eat/drink) on a daily basis and then use google to calculate your macros: kcals, protein, fat, carbs (if you want to go an extra mile, try to recall what you consumed the last few days and also calculate macros on that). You should find this very enlightening.
  7. Still no porn.
  8. Good night’s sleep.

And that’s it, week one is complete! Congratulations, you’re already ahead of all the talkers and whiners, who claim they want something but do nothing about it.

Finishing Thoughts

Most people end up being attractive or unattractive not because of some random luck in the gene lottery, but as an accumulative result of various good and bad habits they picked up over the years.

Even though 30 days might not be enough to make you into the sexiest, most attractive version of yourself, we can use this challenge to jump-start your progress and set systems in motion that will yield you rewards for years to come.

What I can say for certain is that there is a lot of power in taking control over your life, taking action. But I can only give you the roadmap and help you along the way, you’re still the only one who can make the decision to improve and do the work. Will you?

If so, we’ll continue this challenge next week!


Darius Belejevas